Xbox One Has The Eye Of The Tiger Baby

Bullet Jul 22, 2014

  1. Bu

    Bullet Guest

    Everyone remembers Rocky Balboa depicted as an everyman who started out by going the distance and overcoming obstacles that had occurred in his life and career as a professional boxer portrayed by Sylvester Stallone.

    It seems that Microsoft is portraying the Xbox One as the underdog in a recent campaign in which they use the Italian Stallions voice to promote the Xbox One in a advert in which Stallone says " It ain't about how hard you can hit, it's about how hard you can get hit and keep moving forward."

    Sony has beaten Microsoft for the past 6 months with the sales of the PS4, so this seems to be a direct reference to that, and that Microsoft intends to play the long game and come back fighting.

    Watch the video and let us know what you think in the comments below.

    Last edited: Jul 22, 2014

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