Xbox lines up big names for TV push in June

Bullet Apr 7, 2014

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    Bullet Guest

    [imgwrap='left'][/imgwrap]Microsoft is working with UK's channel 4 and comedians Seth Green and Sarah Silverman in a bid to produce unique TV content for the new Xbox TV channel which is set to roll out in June.

    Microsoft are aiming to produce content that will appeal to the Xbox demographic which is predominantly males aged between 18 and 34. This is a slightly different approach to other TV companies who try to cater for a broader audience.

    "We aren't trying to find something that's going to be accepted by the largest common denominator, which is what a lot of people in the business look for," said Nancy Tellem, the seasoned TV executive brought in to spearhead Microsoft's efforts in this new market.
    "We're focused on what we feel our audience on our platform wants."

    Shows such as Every Street United ( football reality) and Humans, (science fiction thriller) will be kick the channel off followed by a sketch comedy series from Sarah Silverman and Michael Cera, and a stop-motion animated show from Seth Green and the team responsible for Robot Chicken.

    Microsoft has a lot of competition in this area with businesses such as Netflix and Amazon all aimed at the same target audience as the Xbox TV channel this is going to be a hard slog for MS.
    A specific business model hasn't been decided yet by MS who are going to try a lot of different things to see what works.

    "We're going to try a lot of different things and not everything is going to work," said Jordan Levin, executive vice president of the Xbox TV studio. "We're trying different business models, we're trying different forms of interactivity, we're trying a very broad portfolio of content."

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