Microsoft chief admits making a huge mistake with Xbox One

Heavy Smoker Dec 29, 2015

  1. Heavy Smoker

    Heavy Smoker Battlefield Junkie XPG Retired Staff
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    Ever since the Xbox One was launched Microsoft hasn't got an awful lot right but to their credit the company has more recently been making some good strides to right those wrongs.​
    One such win for the team came at E3 when they announced their new Xbox One Elite Controller, which in many circles has been lorded as a great piece of kit.​
    However in a very open interview with Geekwire, Microsoft's Marketing manager Chris Capossela admitted the company made another error when launching the Elite controller earlier this year because they "totally underestimated" it.​
    https://www.youtube.com/watch?v=wJAix3h-1DM​
    "If I could have built 10 times the number I built, I would have.​
    "We got that feedback at E3 that it was awesome, but maybe the price was a little too high, and so that influenced how many we produced.​
    "On the Monday and Tuesday before Thanksgiving, myself and Kevin Turner our COO, and the guy who runs our stores, David Porter, we go around and visit 30 or 40 different stores. Best Buy and GameStop and AT&T and Verizon and Microsoft Stores, just to see how things look, and the one thing we heard from everybody was, you needed to make way more of these controllers."​
    When Daily Star reviewed the Elite Controller earlier this year we were blown away.​
    The ability to customise buttons and swap them out for different size thumb sticks was a real plus and the rubber-feel of the handset gave us the sort of grip that went way beyond the normal bog standard controller we were used to.​
    In fact, jumping back to the old controller left us feeling rather flat. We'd even go so far to say that the Elite knocks the ever-impressive but plasticy PS4 controllers out of the park too.​
    Admitedly, having to shell out £120 is a bit steep for a games joypad - however if you have the cash to splash you should absolutely spend it on one of these babies.​
    Assuming you can get one that is...​
     
  2. milldogtjm

    milldogtjm TeamXPG For Life Lifetime Gold
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    I'm getting one for a birthday gift this coming 25th.
     
  3. IH

    IH8UALL Guest

    Someday i will get one.
     
  4. Shadow

    Shadow Watchers Staff Member XPG Moderator
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    Got it on day 1.

    :/

    Wish I didn't.

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