Microsoft Offers To Pay YouTubers 3$ CPM for saying good stuff about Xbox One. All you need to do is play 30 seconds of games and say good stuff about it. Game Responsibly managed to get hold of an image of an e-mail being passed around to select Machinima partners to help promote the Xbox One and the Xbox One's games. So how much is Microsoft offering? Three cool and breezy dollars for CPM, or $3 for every one thousand applicable impressions. For the average YouTuber that gains about 35,000 views per video that would roughly translate into $105 per video. As noted by iGR, even if the video(s) hit(s) 1.25 million views, that would only cost Microsoft $3,750. That's decent cash for YouTubers, but it's peanuts for Microsoft. This kind of marketing isn't anything new, but the main reason a lot of people flock to YouTube personalities is because they're honest or relatable enough in the portrayal of their content that people trust what they have to show. They can even help push sales of games depending on how the audience reacts to the content. Dissolving the honesty of a YouTube personality into what's essentially a paid-for 30-second spot in their videos to positively pimp an Xbox One game may rub some gamers the wrong way. We would also have to take into account that it's no longer an honest depiction of the game when you have to portray the title in a certain light; it's advertising. Some gamers don't have a problem with it... they see Microsoft's reach out to the YouTube community with this gesture of financial goodwill as a necessary evil to help along the Xbox brand and turn around some of the chronic hatred and abandonment of the Xbox brand from people with level heads, into a more positive outlook on the home console and its software titles.
I know 3 CPM on top of your selary is cool. But the amount of money they'll give you is just too mutch just for promoting the XBOX one. What they're doing is basically buying customers.
No there is nothing wrong with this, he is just stating that Microsoft is using a platform of advertising they have never used. In other words, they are scrambling to get more sales I agree. There will be every Tom, D i c k & Harry making Youtube videos for Microsoft now, in exchange for few dollars in their pocket. This is a genius move on Microsoft's part to force their brand down peoples throat :yes: Microsoft's advertising beats out Sony 5 to 1 in commercials, radio and the net Yet still Sony has got sales locked down globally. :big_boss:
