The news has made much noise noise, as to be practically bounced in all sites in the world. There were those who were willing to swear to be true and who, instead, claimed it was a fake. The only thing on which everyone agreed was that we were right, the source had to be Italian. A talent that was taken in the middle of a brilliant joke? In fact we were the victim of a marketing strategy designed to publicize his portfolio and attract the attention of Sony, Apple, Samsung or some other electronics giant. On his Behance profile , in fact, is the explanation of its strategy and also that putting together all the images comes out a prophetic statement: "Hire me", or assumetemi. Spoiler Quoted from the owner... "Obviously we have reached on the fly, to ask him details of the project. VG247.it: Hello Richard, let's go straight to the heart of the matter: because you created this project?" Riccardo Cambò: My goal was to attract the attention of Sony in order to achieve my dream. Realizable projects since I was a kid, first hand, now, after his studies, thanks to professional tools. Every time I heard of a new model of PlayStation, a joypad or a PSP threw down some sketches to imagine how it would be. Now, after the recent rumor , I thought I'd do one more step. VG247.it: What have you used for the project? What took you? RC: I mainly used Maya and Photoshop and it took me a couple of days to realize the model and strategy. I had thought of two variants of the console, with and without the hard disk, but only one of the two emerged. Okay. Source: ps4news