It's really simple to get this free dlc! Go to http://assassinscreed.ubi.com/en-US/news/assassins-creed-first-look.aspx?utm_campaign=dm_5Nov2014_acu_firstlookannounce&utm_medium=Social&utm_source=facebook&utm_content=other&utm_term= And rsvp to the event! Just click the red button, sign in to your uplay account and voilà! Free dlc