EA Pushing For Own Giant Blockbuster Game

Best-known for its sports franchises, Electronic Arts is keen to develop its own "gigantic action game" series akin to a Grand Theft Auto, Assassin's Creed, orBatman: Arkham.
"If you look at the biggest segment in our industry, which is action, we don't have a lot," said EA Studios head Patrick Soderlund, speaking with GameSpot.
"EA is not known to make gigantic action games like Assassin's Creed or Batmanor GTA or those types of games that are really big," he said.
"Those types of absolutely AAA, big productions is what we want to do. And I think for us to do that, we need the right people."
One of the things that Soderlund identified as necessary for that push was "a leadership and people that have ... done it successfully in the past."
That's already in place, if Assassin's Creed figurehead Jade Raymond is in charge.
Before joining EA to head up its Motive Studios, she was best known as a Ubisoft producer on the first two Assassin's Creed games, as well as Watch Dogs; both early entries to action-oriented franchises that, like Soderlund's benchmarks, prize player agency and open world exploration.
It's even possible that Raymond is already helping EA realise part of its "gigantic action game" dream on other ongoing projects.
Motive is working with the studio behind space opera Mass Effect, BioWare, on 2016's Mass Effect: Andromeda, as well as Dead Space and Battlefield Hardlinestudio Visceral on an untitled Star Wars tie-in for the same year.
But in many ways it makes more sense for EA to start out with something fresh.
Bending Mass Effect or Dead Space too far towards the open world genre might cause them to break; Battlefield and Titanfall have their own first-person shooter conventions to explore.
The importance of breaking new ground was stressed by Soderlund's words as he talked up EA's backing of "new intellectual property" both now and looking forward.
And as both Grand Theft Auto and Batman: Arkham Knight let players travel on foot and by car, EA is well placed to transplant driving mechanics from Need for Speedand Burnout into a new game – after all, that's just what Raymond's Watch Dogs did, with assistance from the team behind its Driver franchise.
Scource— AFP Relaxnews

 

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