Sony, Microsoft, and Ubisoft all today officially announced the dates and times for their E3 2012 press conferences. the press conferences—the events that officially kick off E3, and the shows where companies either get fans super-excited with new announcements and reveals, or piss off those same fans by not giving any hot new announcements or reveals. Even if you can’t go to E3, you can now see the press conferences live via a variety of TV and streaming options. So, when should you be setting aside time for watching? Here are the dates and times: Microsoft: Monday, June 4th, 10am PST Ubisoft: Monday, June 4th, 3pm PST Sony: Monday, June 4th, 6pm PST