I just went in to the videos section of the site when i saw this. As you can see it says only 2 members are active so 'Google' isn't counted, and you can't click on the profile. Illuminati Confirmed, Watch out Rocky, i think they're coming for you.
Crawlers basically bookmark our content and make them key search points or visual images when a person is searching for something. It will link it back to XPG and essentially gets the site more out there.