Xbox One has been discounted at online retailer Zavvi. There has been no word on an official price-cut from Microsoft, so do treat this as one retailer’s decision for now. The Xbox One product page lists the console at £409.99, down from its £429.99 RRP. It contains Kinect and all the contents of the full-price box. It follows confirmation that three million Xbox One consoles were sold in 2013. Source - VG247
If they have already sold 3 million consoles then why are they paying Machinima and other big companies to advertise their item!! everyone knows about it and they have sold alot anyway!