EA is expanding their empire of licensed sports games with a massive new addition: the Ultimate Fighting Championship or UFC. â€œHappy to be here, finally,â€ says Dana White, President of UFC, at EAâ€™s E3 press conference. â€œThe UFC is not only the fastest growing sport in the country in the country, but in the world. â€œ â€œNow weâ€™ve hooked up with the biggest gaming company on the planet.â€ This is a big acquisition for the company that has turned licensed sports games into a gigantic cash cow through franchises like Madden and FIFA. Ea will have exclusivity over the license for the next few years.