Sony is taking over this weekend it seems, and they have even gone so far as to take over the OXO tower in London in a series of publicity stunts. Sony replaced the traditional OXO symbols on the side of the South Bank tower with its trademark square-triangle-X-circle symbols which was a pure stroke of genius on their part : Here is how it looked against the London skyline at night: Here's how it looked a day later: Note in the second image, even the OXO tower ended up with the red line of death!