Sony Computer Entertainment has reached a settlement agreement with the FTC over charges of misleading advertisement during the Vita's launch campaign between the dates of 2011 to early 2012. The company will refund it's customers that purchased a Playstation Vita on or before June 1, 2012 a grand total of $25 cash or an option of a $50 voucher to spend on a selection of games .
The FTC stated that "PS Vita users could pause any PS3 game at any time and continue to play the game on their PS Vita from where they left off. This feature, however, was only available for a few PS3 games, and the pause-and-save capability described in the ads varied significantly from game to game.... Sony's PS Vita ads falsely implied that consumers who owned the 3G version of the device (which cost an extra $50 plus monthly fees) could engage in live, multi-player gaming through a 3G network. In fact, consumers could not engage in live, multiplayer gaming.... In reality, most PS3 games were not remote playable on the PS Vita."
To make matters worse it is believed that Sony's advertising agency was fully aware that the adverts were misleading and generated hype around the advertising campaign by having its own employees big up the Vita on social networks without disclosing that fact it was working for Sony.
"As we enter the year's biggest shopping period, companies need to be reminded that if they make product promises to consumers â€“ as Sony did with the 'game changing' features of its PS Vita â€“ they must deliver on those pledges," Jessica Rich, Director of the FTC's Bureau of Consumer Protection, says. "The FTC will not hesitate to act on behalf of consumers when companies or advertisers make false product claims."