Sony has announced the PlayStation 4 will now be available in Europe for a recommended retail price of â‚¬349.99/Â£299.99."Since the launch of PS4 our aim has always been to provide players with the best gaming experiences at the best value, and weâ€™ve been thrilled with the amount of players who have joined our world," the company said.Discussing the new price point, Sony Computer Entertainment Europe boss Jim Ryan said the console now presents its "best ever value just in time for the holiday season.""With this year's biggest blockbusters and next year's best exclusives such as Uncharted 4: A Thief's End set to thrill players, there has never been a better time to join the PS4 community."At TGS 2015, Sony announced a price cut for the PS4 in Japan. Following the event, Xbox boss Phil Spencer said he expected a PS4 price cut in North America, possibly in time for the holidays, and was proven to be correct.The PS4 with a 500GB hard disk drive now also has a recommended retail price of A$479.95 (including GST) in Australia. This down from its previous price of A$549.95.