The Nintendo magazine will stop publication soon after nearly 25 years of circulation. Nintendo Power, a magazine in circulation since 1989, will no longer be published, according to Ars Technica and confirmed by Nintendo Power staffers. Ars Technica cited a source that told them that Nintendo and magazine publisher Future were unable to work out a deal regarding the Nintendo Power brand, which is owned by Nintendo, as they ran the magazine from 1989 to 2007. Supposedly, Nintendo was difficult to work with and not interested in working with Future on digital ideas that Future thought was necessary for the magazine and brand's success. The current issue available is #281, dated for August 2012. It is unknown how many more are left, but Nintendo Power's Phil Theobald commented on Twitter that they have "something sweet" planned for the final issue. The Nintendo Power staff is being transitioned to Future's other publications and sites, which include GamesRadar, MacLife, @Gamer, Official Xbox Magazine, and PlayStation: The Official Magazine. However, there is no confirmation that every staffer will be afforded this opportunity.