Is the PlayStation Vita worth £230 - handheld ripped to pieces and costed up.

DOPEBOI Jan 20, 2012

  1. DO

    DOPEBOI Gold Member Gold Subscriber
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    Sony's handheld ripped to pieces and costed up.


    UBM's VP of business intelligence, Jeffrey Brown, tells us that the total bill of materials for the 3G-enabled version of the system comes in at an estimated $159.10 - that's around £102.90. That figure breaks down as follows:
    • Display and touchscreens: $50
    • Battery: $3.60
    • Cameras: $3.50
    • Wi-Fi/BT/GPS: $3.50
    • NAND: $6.00
    • SDRAM: $9.25
    • Processor: $16.00
    • BB+XCR: $16.25
    • Non-electronic: $11.00
    • Other: $30.00
    • Supporting materials: $10.00
    So Sony are making around £127 profit on each one. Are they ripping us off?
     
  2. s1m0n

    s1m0n XPG Supporter
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    Do those figures include staff who build it ? Machines that put parts together ? R&D?

    You could say yea it's £100 profit but you have to look beyond the price of materials .
     
  3. xTG_IrOnZzZ

    xTG_IrOnZzZ Banned BANNED
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    I'm guessing Sony use factories in china, Kenya etc which the "builders" are paid next to nothing so thats nothing to worry about. And big companies get them hand made as its cheaper.
     

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