Ex-Call of Duty dev Robert Bowling founds new game studio Robert Bowling, ex-creative strategist at Call of Duty developer Infinity Ward, has founded a new game studio, Robotoki. Bowling previously was the public face of Activision's Modern Warfare studio. Last month he abruptly quit Infinity Ward and severed ties with publisher Activision. Ex-Activision employee Bowling explained that he now wanted to work somewhere developers retained "complete control" over their creations. "I wanted to create an environment where the creative vision holders held complete control over their work and could guide and maintain it from concept to execution," Bowling said. "We are focused on our team first and everything else second, because I believe as an industry; we have a lot to learn on how to treat talent. While we continue to out stride film and music entertainment in other areas, we are falling severely behind in how to properly inspire and support our creative talent." The studio's first project will be revealed later this year and is due to release on the next generation of consoles, as well as for PC and mobile devices. "As a developer, our focus is on creating a universe first, experiences second, and game mechanics last," Bowling told GameInformer. "With focus being on universe, we aim to create experiences that transcend platforms and genres and allow our players to connect to our world, their characters, and gameplay via any medium." "However, how they experience the world is unique to their device. The mobile/tablet experience should not mimic the console or PC experience, it should be additive to it, not supplemental. Allowing them to support their console and PC experience, continue their progression, but by experiencing the world in a meaningful and unique way." Bowling wants to create an experience that is "no longer strictly single player, strictly co-op, or strictly multiplayer", but is "fuelled by the actions and contributions in each".