Activision: Black Ops 2 generated $500 million in 24 hours beating Modern Warfare 3

Discussion in 'Articles' started by Rocky, Nov 16, 2012.

Activision: Black Ops 2 generated $500 million in 24 hours beating Modern Warfare 3

Rocky Nov 16, 2012

  1. Rocky

    Rocky "Who dares wins" Lifetime Gold XPG Retired Staff
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    Activision is claiming that it has delivered the biggest game launch of the year with Call of Duty: Black Ops 2, estimating that the latest Treyarch game made $500 million in sales on day one.

    Sales data was consolidated via sales monitor GFK Chart-Track along with "retail customer sell-through information" and "internal company estimates".

    Activision's newest blockbuster could, if its estimates are accurate, be poised for a new entertainment record with Black Ops 2. However, the publisher has yet to confirm this.


    Modern Warfare 3 grossed more than $775 million globally in its first five days of availability, exceeding the $650 million record set by the 2010 Black Ops across five days.

    Activision chief executive Bobby Kotick claimed that life-to-date sales for the Call of Duty franchise have exceeded Star Wars.

    He added: "With first day sales of over half a billion dollars worldwide, we believe Call of Duty is the biggest entertainment launch of the year for the fourth year in a row".

    Black Ops 2 launched across the west on November 13th with an estimated 16,000 midnight openings across retail.

    "Call of Duty has become more than a product people buy, it's a brand people buy into," said publishing boss Eric Hirshberg.

    Source - CVG
     
    Last edited by a moderator: Nov 16, 2012

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